Funding increase sought to promote AZ tourism
With the first budget surplus in years, Gov. Jan Brewer said
Friday she wants lawmakers to restore funding to promote
tourism.
The governor said the Arizona Office of Tourism has had to limp
along for years solely with proceeds earmarked from the states
share of tribal gaming profits and taxes on car rentals and hotel
rooms. The result, she said, is the state is not doing all it can
to get visitors – and their dollars -from other states and
countries.
She proposes to set aside $7 million specifically for
marketing.
It will enable the agency to explore new programs, such as
expanding the Office of Tourism targeted city advertising campaign
into a national campaign, she said. It will lead Arizonas
tourism industry into emerging visitor markets such as China, South
Korea and Brazil.
Brewer said some of the cash will be available for cooperative
advertising programs with rural communities to encourage those who
make it to the Phoenix and Tucson areas to venture out to other
areas.
The governor said she sees the funding as an investment that
will pay dividends.
This strategic initiative will create and sustain jobs, build
revenue and open new doors for economic development, she said.
State Tourism Director Sherry Henry said international tourists
are particularly important to attract, as they spend an average of
$4,000 a person when they visit.
The push comes as Arizona is once again in the national news
over immigration issues.
Attorneys for the state will be before the US Supreme Court
this spring defending provisions of SB 1070, which requires police
to check the immigration status of people they have stopped when
there is reasonable suspicion they are in the country illegally.
And the US Justice Department announced this week it had evidence
of racial profiling by the Maricopa County Sheriffs
Department.
Brewer brushed aside questions of how that kind of publicity
will work against efforts to promote tourism. I dont think SB
1070 had a tremendous impact on our economy, she said. I think
that, in fact, it might have encouraged people. And we know that
people did make Arizona a destination because they wanted to stand
tall and support Arizona in our quest to get our borders
secure.
There is evidence that groups that plan conventions, often years
ago, cancelled plans or simply are refusing to even consider
Arizona for future events.
Henry said there always will be distracting issues.
Whatever challenges may be out there, whether theyre
political, whether theyre weather, whether its the economy, were
about promoting tourism. Thats where we should keep our focus We
will continue to tell our same message, that Arizona is still the
same and always will be wonderful, premier tourism destination,
whether thats for business, whether its for pleasure, whether
its to visit family and friends.
Rep. John Kavanagh, R-Fountain Hills, who chairs the House
Appropriations Committee, said the funding proposal is likely to
get approved.
An improving economy and a commensurate increase in sales taxes
is anticipated by the governors office to generate a nearly $760
million surplus, even after the state accounts for increases in the
number of children in school, more people enrolled in the Arizona
Health Care Cost Containment System and more prisoners behind
bars.
But while Kavanagh is willing to support the tourism funding, he
will not be entertaining most other requests.
He pointed out that the temporary 1-cent hike in state sales
taxes, approved last year by voters, will expire at the end of May
2013. That will cut about $1 billion a year in income.
Kavanagh wants what he calls a hurricane fund.
That would be made up of the anticipated $500 million the state
will have left over this fiscal year, coupled with the lions share
of next years anticipated surplus.
So instead of having a fiscal cliff, well just have a little
curb that we can easily manage, Kavanagh said.
January 4, 2012
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